The article concerns the question – What is Reputation Management? One of the most important things that you have is your reputation, unfortunately the internet makes it very easy for people to do damage to it. This is especially problematic if you are a business or if you are in the public eye. This is why reputation management services have become such a big business these days, you have to protect your reputation at all costs.
One of the great things about the internet is that is allows for the fast and easy transmission of information. Unfortunately in some cases this can prove to be something of a double edged sword. While you can use the internet to pass information about your company or yourself to potential customers or employers there is also a danger that other people can use it to spread negative things about you.
This is especially problematic if you are in the consumer retail business, a small group of dissatisfied customers can make a lot of noise post many negative reviews of you and your company. Clearly this is not going to help your sales.
Reputation management is the process of controlling what is being said about you online. This is now something that virtually all large companies do and many people who are in the public eye will do the same thing. If you check out the media they actually report on stories that are related to reputation management allowing you to see just how widely used it is. The reality is that if you have a company or you yourself are in the public eye you have to make sure that you protect your online reputation.
There are a few different techniques that can be used to manage your online reputation, the most common of these being to simply flood the internet with positive information. The main issue that you will encounter when it comes to your reputation is negative articles that appear when somebody does a search on your name. The way this is usually dealt with is to publish positive articles and then use search engine optimization techniques to get them to rank above the negative articles. If you do this enough you will find that the negative articles get buried so far down the search engine rankings that few people ever see them.
The rise of social media has made reputation management more important and more difficult. It is now very easy for people to make negative comments about you on social pages. Again the best way to deal with this is to simply get a lot of positive comments about you on there. Another technique that may work depending on the situation is to address the criticisms head on. The best approach is going to depend on the what the comments say about you and whether or not they are actually true.