The article gives an analysis of The Importance of Having Top-Notch Sales People for your Business. Arguably the most important job at any company is sales, if you don’t have any sales you don’t have a company. That means that you need to have the people who can actually make the sales. Unfortunately this is an area where a lot of companies run into difficulty.
Most people are aware that it is important to have good sales people working for them but a lot of them don’t realize just how important it is. You have to remember that the sales staff is the face of your company. As far as the customer is concerned they are the company, if they make a bad impression it is going to really hurt your reputation. This is actually more important than how many sales they make. Sure you would like them to make lots of sales and it is an important part of the job but the most important role that they play is as the representative of your company.
Of course sales are important as well, if you don’t have sales you will quickly be out of business. This is where the difference between the top notch sales person and the medicore one will show up. Basically it comes down to how many sales they can make that will determine who is getting the job done and who isn’t. There are however a couple of different factors at play here. The conversion rate is probably the most important thing the better the rate at closing the sale the more sales you are likely to get. However this is not the only thing that you need to consider.
The other big thing that you need to consider when assessing a sales person is how fast they are able to close the sale. It is great if you can close the sale but if it takes you multiple meetings to do it then you are not all that effective as a sales person. The longer you spend with each prospect the fewer prospects you will be able to see and that will affect your sales. What you need is somebody who can close sales and do it quickly.
The challenge for a lot of companies in this regard is that top notch sales people are not cheap, they are a valuable resource and they command large salaries. For smaller companies even matching the salary won’t be enough, you probably won’t be able to recruit top people simply because you can’t offer the same advancement opportunities.
This is why a lot of companies are choosing to outsource the work. Companies like Cydcor Outsourced Sales can give you access to a team of top sales people who in most cases you wouldn’t be able to afford. This will make your sales process a lot more efficient and substantially lower your cost per sale, which will of course help your bottom line.