In this article I’ll tell you about Business Development Techniques For Lawyers. Lawyers are busy people. Despite the fact that there are so many of them, they have a hard time coping with the total cases as the numbers that keep getting added are way too high. Further, the cases may take weeks or months, even years at times to solve. In between all this, they never get the time to promote their business and themselves to newer opportunities and tend to get stuck to their current positions.
However, if the experts are to be believed, lawyers can take out enough time from their schedules for this purpose. Ironically, they blame none other than the lawyers themselves for the casual attitude and unwillingness to take out time for business development.
Doing the regular day to day practice is necessary to keep the business going. But at the same time, it is necessary to keep the promotional aspect in the mind at all times and devote some time towards it too. Even if this is done in small proportions on an everyday basis, it can make a huge impact over the months, thus allowing to avoid dedicating oneself to just that. This extra time can then be applied into increasing the business much to the benefit. The best part about this idea is that there is no need to hire an additional expert and everything can be done on your own.
Some things that can be done in this “business development time” as we call it is meeting with prospective clients, increasing contacts, telling people what your current status is and what you plan for the future. As you become more visible in the work area, you are bound to increase your revenue and promote your work to higher levels. Keeping in mind that showing a side that is impressive and creditable is important at all times. You would not like to end up making a fool out of yourself. It is a profession which requires people to be professional everywhere.
Business development should see the following coming out from your side:
a) Ability to Multitask: Be ready to put in some extra efforts and cover more than one thing at a time. If required, hire a subordinate to take care of things which need attention while you are busy with something else. It might be a bit odd to suggest that leisure times like resting and having coffee should be put to better use, even if it involves going through the newspaper to look for prospective clients etc., but it really helps. It is one of the finest ways to gain an edge over the competition, every minute saved.
b) Stick to the Schedules: If you make schedules, stick to them. A lot of people make the mistake of making schedules and then giving priority to something else. This is unprofessional and is bound to make a bad impression on the people who get affected by it. Making someone wait in the professional world affects the relationship between the two parties and may lead to impacts which may lead to termination of contracts.