In the article I’ll tell you about Business Development – Reputation Risk Management. Internet is the fastest means of communication know to man. With its help, the oceans can be scaled and the boundaries between different countries have been eliminated. No doubt, it is the best source of information and shows a huge potential for all that any entrepreneur would want. Unfortunately, what people fail to realize in between all these good things is that internet also has the equivalent potential to utterly destroy the reputation of a firm.
All online businesses keep Google as the prime target to attract the maximum number of clients. This is because in today’s world, it is the most popular place to search for anything and everything. There are some guidelines, which if followed, may lead to a particular website coming at the top of the list. It is known as SEO or search engine optimization.
A business firm, in its development plan, may keep this in note, but on the other hand, someone who is not up to any good, may also do the same but in the negative way to spoil the reputation of the company. This is where the business development plan for securing oneself against such risks comes in handy. Always remember that the bad things spread faster than the good things and an attack of such sort may seriously undermine the company’s reputation.
The first step in this plan is to show the positive side of the company to the customers with an attempt to provide it with a good shield. If done by an expert who knows the tricks of the search engines, topping them would be close to impossible. Use your website which is used to promote your business online to communicate with everyone and the rest would be done by Google. Once it picks these contents, they would be available for the world to see.
On the website, convey to the people something about the company and its policies – and its crisis management. Try to be genuine and allow yourself to be introduced to the world the way you want them to notice you. Proper business plans, the kind of qualifications that the employees have, any awards that your company may have won, infrastructure etc. are a must. If possible, place some videos describing the way the work flow in the company exists.
As a supplement to the official website, you can also think about constructing a blog (official again), and update it with all the proceedings of the company. Any deal being signed, any potentially viable activity undertaken and any changes in the policies should be uploaded there. Not only does it facilitate the readers to leave comments but also helps provide a decent SEO ability which is better for the company’s promotion on the internet market.
Some of the most important traits to keep the reputation up are to develop a business model in which the company is open about its procedures and takes responsibility for its actions. They should pay heed to the statement given by their clients and help them wherever and whenever necessary.